PROFESSIONAL EXPERIENCE

Since March 2025 Research Assistant

Prof. Bettina Gockel, History of Fine Arts and History of Photography, University of Zurich

Aug. 2023 – Jan. 2025 Assistant

Prof. Bettina Gockel, History of Fine Arts and History of Photography, University of Zurich

Feb. – April 2021 Internship: digital art mediation

Collectors Agenda, Vienna: Digital art platform, print magazine and project space

Nov. 2019 – March 2020 Internship: Art Direction

Advertising agency Serviceplan Munich, concept development and art direction for advertising campaigns

2018 – 2019 Internships Creative Agencies: Art Direction

April – June 2019: R/GA New York

Jan. – March 2019: BETC Paris

Oct. – Dec. 2018: Le Bureau Stockholm

EXHIBITION PROJECT

XYM – a web-based project as part of AAA
Experiments in Art, AI, and Architecture

Kunsthalle Zürich, The School of (Sub)Curating (28.09.2024 – 19.01.2025)

see: https://xym-pdf.webflow.io

PUBLICATION

Essay in: Art & Photography, Volume 5: Bleu Blau Blue Bellelay – Experiments with Cyanotype / Expérimentations en cyanotype, Daniela Keiser and Stella Jungmann (eds.),Heidelberg: arthistoricum.net-ART-Books, 2025.

pre-order online: https://scheidegger-buecher.ch/shop/item/9783985012756/bleu-blau-blue-bellelay

ACADEMIC EDUCATION

2022 – 2025 Master of Arts Art History
University of Zurich and LMU Munich

Focus: 19th–21st century art, history of photography, art theory

Master's thesis (Highest Grade):
FUR GAZE. The Fur Coat in Photographs of the 1960s and 1970s

August 2022 Summer School, DAHSS Malaga (Digital Art History Summer School)

Specialization in AI-based applications and Big Data

2021 – 2022 Bachelor’s Degree Art History, LMU Munich

Focus: Digital Art History, databases and data science, museology and art education

Minor: Philosophy

2017 – 2021 Bachelor of Arts Business Administration, SHB Berlin

Major: Marketing, Media & Communication

Minor: Creation

Bachelor's thesis: Self-Marketing of Artists in Times of Covid-19

2017 – 2019 Diploma Program Art Direction, Miami Ad School Berlin/Hamburg

Studies in design and layout, photography, advertising texts, typography, conception

Focus on storytelling, interactive media production and history of design

2014 GCSE in Fine Art & Photography, Workshop College, Manchester

SKILLS & COMPETENCIES

Microsoft Office (Word, Excel, PowerPoint, Outlook)

Adobe Creative Suite (Photoshop, Lightroom, InDesign, After Effects, Illustrator, Sketch)

SQL Databases (User interface operation, structuring)

R-Studio (Statistical analysis, reports, and visualizations) or others such as MuseumPlus

LANGUAGES

German: Native speaker

English: IELTS 7, C1+

French: B1+

Spanish: A2

VOLUNTEERING

2022 – 2024 Member of the Student Council, University of Zurich, Department of Art History

Educational policy and student representation, internal coordination, event planning, and cultural institution visits

AWARDS & RECOGNITION

D&AD x Squarespace Portfolio Contest Winner, New Blood Festival Exhibition

Graphics Award Silver in Print

Résumé Madness Campaign Outdoor Competition: 3rd Place

12 times published in Ads of the World