08 —APPLE

INSIGHT:

The more time we spent on social media, the more depressed a teenager is likely to be. 40 % of teenage girls who spend more than 5 hours on social media show symptoms of depression.

IDEA:

Creating an feature for Apple , which uses face recognition technology in order to analyse someone's emotions. Based on these emotions, the content shown on someone's Iphone will be adapted in order to emotionally support that person and make him or her feel better.

CD - Florian Weitzel
AD/CW - Anna Dedi, Theresa Kaussner