05 —CITEO

HELPING PEOPLE TO RECYCLE IN THE CITY

In the city Paris, finding a bin is never a piece of cake, which leads even the most well-meaning to litter. We created flashy billboards indicating the bins’ location, but not without poking a little fun, first.

BILLBOARD

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CD - Stephan Schwarz (BETC)

AD/CW - Anna Dedi, Amélie Lazure-Ratte