—ASTRA BEER
#freethebelly
Market challenge: Astra is a beer brand from Hamburg that has been grappling with a decline in German beer culture due to rise of health-trends.
Insight: Younger men have become more conscious of their beer bellies.
Execution: We transformed existing ads to show men that they don’t have to feel ashamed of their bodies.
HIJACKING PRINTS
FREE- PRINTABLE BELLY
SOCIAL MEDIA STICKER:
Teacher - Florian Weitzel (CD at Leo Burnett Zürich)
AD/CW - Theresa Kaußner, Anna Dedi