05 —APPLE

SMOOD

INSIGHT:

Over 12 million girls suffer from depression in the United States itself. People use their Phones as an escape from reality, not realising the content on their phones only makes them feel worse.

IDEA:

We created iOS app, which uses facial recognition technology to analyze user’s emotions. The iPhone then uses these emotions to adapt its content to better suit its users and support their emotions to feel better.

CD - Florian Weitzel (Chimney Berlin)

AD/CW - Theresa Kaußner, Anna Dedi